There has been much conversation surrounding a company’s brand and its brand story. As social media has allowed companies to connect on a deeper level with their customers, new companies must learn to communicate who they are and why they exist. Although all companies exist for the purpose of profit,…
One of the most crucial objectives of running a business is to keep your business expenses as low as possible. Keeping your costs low, especially for supplies and inventory, can maximize your company’s profits. You will be able to reduce how much you spend by wholesale buying. When it comes…
There is no better time to launch your eCommerce store than now. However, when it comes to choosing the best eCommerce platform can be daunting. Where do you begin? Five Key Features That eCommerce Platforms Should Offer A robust platform should allow you to add your products immediately, provide discounts…
In events not seen since the Great Depression, the U.S. economy suffered a massive shock due to the Covid-19 pandemic. A record number of businesses shut their doors both temporarily and for good. Now, as we enter the post-pandemic age, many businesses have reopened and are beginning to thrive, yet…
Shopify is the leading eCommerce platform in the industry. The Canadian-based e-Commerce platform has plenty to offer to get an online business launched quickly and easily. Upon subscription, users can have access to an immense number of templates in order to create and custom-make their online store. They also feature…
Most small businesses believe that online payments are more suitable for bigger enterprises. However, this could not be further from the truth. According to Digital Commerce 360’s analysis of the U.S. Department of Commerce, consumers spent $870.78 billion online in the U.S. in 2021. This was up 14.2% from the…
Cannabidiol, also known as CBD, is a substance that has been derived from the tops, leaves, and resin of marijuana or hemp. A 2019 Gallup poll found that as much as 14% of U.S. adults are using CBD products. As much as 20% of adults younger than 30 years old…
When it comes to running your online business, payment gateways are an essential component. According to a study conducted by Shape Security, in 2018, 90% of the total login attempts to both businesses and online shops were “illegitimate hacking attempts”. By using a payment gateway, you are adding a necessary…
Launching an e-commerce business can be a lucrative venture, but only if the right foundations are in place. However, these very foundations, along with a myriad of decisions that need to be made, are what dissuade most people from taking the leap. According to Statista, in 2021, worldwide retail e-commerce…
At Shopify’s annual partner and developer conference, Shopify Unite 2021, the Canadian e-Commerce company’s “biggest set of infrastructure investments” was on full display. The themes explored during the conference included tooling, infrastructure, and technologies that enable the future of commerce. It also announced platform enhancements that provide merchants with more…