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Buying Wholesale: A Small Business Guide

One of the most crucial objectives of running a business is to keep your business expenses as low as possible. Keeping your costs low, especially for supplies and inventory, can maximize your company’s profits. 

You will be able to reduce how much you spend by wholesale buying. 

When it comes to exploring the definition of wholesale, you have two viable business models. The first model is that a business could buy products in large quantities directly from the manufacturers, store them, then resell them.

The second model refers to a business that manufactures its own product and sells them directly to retailers, who eventually will sell these products to the final user. 

The Benefits Of Buying Wholesale

Businesses have much to profit from buying wholesale. Let’s take a look at some of the benefits.

  • You Can Save Money

When a business buys products in bulk, they benefit from the discounts they receive for purchasing larger orders. This allows businesses to purchase their products for less while selling them for a higher price. Although it depends on how much a business invests at first, it can get ahead of the competition by buying and selling in just the volume. 

  • Establish A Network Of Suppliers

Any good business is as good as its relationships. Having a solid network of suppliers and manufacturers will ensure that the business never runs out of its product. Part of the agreement and good relationship should ensure that: all deliveries must arrive on time, the product quality must be at a high standard, and the relationship should be based on trust. 

  • Become An Expert

The very fact that, as a business, you will be researching and selling your particular product, it is inevitable that you will become a specialist in this field. Your growing knowledge of these products will also be demonstrated to your customer base, which in turn develops trust. Continue to share and educate our customers and you will entice more to make a purchase. 

  • Scale With Ease

Once you start establishing yourself within the industry, you will begin to see opportunities for connections with other markets. These connections could lead to upselling and cross-selling. Both of these strategies can position your business to gain more ground, scale, increase your customer base, and of course, increase your profit. 

Finding A Wholesaler

When it comes to finding a wholesaler, choosing one that fits your business is key. However, it can take a bit of time, effort, and even some trial and error to locate the best wholesaler. 

To facilitate this process, here are a few tips to find the best wholesaler for your business.

  • One tactic you might consider is to attend trade shows for your particular market. Here you will see wholesalers in display booths and you can approach them personally. You can talk about the product and perhaps even see the product in person. 
  • Subscribe to trade/industry magazines. Within these publications, wholesalers are known to place ads.
  • You can approach the manufacturer and see if the products can be sold directly to you. If you are unable to procure the product directly from the manufacturer, then you can ask for a list of their distributors. 
  • Connect with others in your industry. Those who aren’t direct competitors might be willing to share their own wholesale sources. 

Choosing The Right Wholesaler For Your Business

Take the time necessary to do your research. As you do your research, here are a few things to consider when choosing a wholesaler.

  • Price – Determine the price that the wholesaler will charge you for the quantity of product you need. Find out if there are any discounts available.
  • Location – It will be of great benefit to find a wholesaler as close as possible. Not only will it cut down on shipping costs and amp up the shipping time. 
  • Your shipping options and costs – Determine how the wholesaler plans to ship the products to you and how much they will cost. 
  • Check for stability – Something that might escape a business is to assess the stability of smaller wholesalers. Smaller wholesalers are more likely to run out of stock, placing your business at great risk. 
  • Customer service – Since everything in business is about having good relationships, your wholesaler should have impeccable customer service and be willing to partner with you. If the business relationship proves taxing and difficult, it’s time to move on.

Is A Business License Necessary To Buy Wholesale?

You don’t need a business license to buy wholesale. Just about anyone can purchase at wholesale rates. What is not typical is for the average consumer to buy 800 hammers at a time. 

Wholesale licenses do exist, and if you are a small business owner, it would be a good idea to get one. The advantage of having a reselling certificate grants you the ability to avoid paying sales tax on any products you intend to sell in the future. Although not an official requirement, a wholesale license can “indirectly” reduce the per-unit cost of all bulk items purchased. 

The Final Step

Once you have chosen a wholesaler, you will be required to sign a wholesale agreement. It is critical to have a full understanding of your terms for wholesale purchases. Better yet, seek the assistance of a lawyer to peruse the contract carefully before you sign it. 

In the wholesale agreement, you might see the following: minimum order sizes, discounts, delivery schedules, and return policies. 

Ensure that you are well aware of their requirements before you agree to partner up with this wholesaler. By not reading the contract terms, you run the risk of purchasing an order size that is much larger than you actually need. You can ultimately be stuck with an excess of inventory that you are unable to sell. Worse, if there is no return policy, you might be saddled with inferior products that you won’t be able to profit from.

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