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Spooktacular Sales: 10 Halloween Marketing Ideas for Retailers

For retailers, the Halloween season is an unprecedented opportunity to increase sales and enhance brand recognition. It presents a chance for businesses to innovate, to play with themes, and to create a unique customer experience. According to the National Retail Federation, Halloween spending hit a record $9.1 billion in 2017,… 

Proven Customer Engagement Strategies

Having a robust focus on engaging with your customers and providing a favorable customer service experience along every touchpoint should be the aim of your business.  In order to meet customer expectations, a solid customer engagement strategy is a must.  Customer Engagement Strategy Defined An effective customer engagement strategy orchestrates…