Most business experts would agree that creating a product or service without a specific target audience in mind can lead to the failure of selling that product or service. A target audience ensures that you have a specific group of potential clients that are more likely to purchase what you…
Color has long been attributed to influencing action, invoking a mood, emotions, or a feeling. It has been found that certain colors could be tied to a spike in blood pressure, eye strain, and a boost in metabolism. But how is it that color can create these conditions? Color Psychology…
There has been much conversation surrounding a company’s brand and its brand story. As social media has allowed companies to connect on a deeper level with their customers, new companies must learn to communicate who they are and why they exist. Although all companies exist for the purpose of profit,…
In events not seen since the Great Depression, the U.S. economy suffered a massive shock due to the Covid-19 pandemic. A record number of businesses shut their doors both temporarily and for good. Now, as we enter the post-pandemic age, many businesses have reopened and are beginning to thrive, yet…
It is a proven fact that it costs five times more to attract a new customer than to retain a current customer. This is according to a study conducted by Invespcro.com as well as their infographic, “Customer Acquisition Vs. Retention Costs ““ Statistics And Trends”. The findings also revealed that…