As one of the best, most popular e-Commerce platforms on the market, Shopify is one of the most intuitive web applications that enables you to build and launch your own e-Commerce store. Shopify continues to be rated as one of the best e-Commcerce platforms for small businesses due to the…
Statista, in their latest report, gave some pretty astounding numbers about the state of the e-Commerce market. According to their study, the revenue within the e-Commerce market is expected to reach as much as $4.23 tn in 2022. With an annual growth rate of 11.58%, they are projecting a market…
Avast, a global leader in privacy and digital security, offered its insights into the most prevalent cyberattacks that rocked 2021. With the COVID-19 pandemic in full swing, cybercriminals continued to use this event to take advantage of consumers’ vulnerabilities, especially during the lockdown. Both cryptocurrency malware and ransomware were rampant.…
Once an obscure and strange new digital currency, cryptocurrency has become increasingly mainstream with almost a cult following worldwide. Bitcoin, the first cryptocurrency that started it all, is now accepted as payment by major companies such as Microsoft, Starbucks, Etsy, Whole Foods, and Newegg, just to name a few. Cryptocurrency…
Launching your online store will be one of the most exciting adventures you will ever embark upon. You have researched your market, you have perfected the product, you have chosen the best, most reliable e-Commerce platform, and you have a killer website. So that should be enough for customers to…
Building a brand is all about connecting with your customers. One of the most powerful ways to do so is to establish your brand’s voice. Customers that are loyal to a brand are so because they feel a connection with that particular brand. By having a distinct brand voice, you…
There has been much talk about the importance of branding and how it defines the identity of your business. Your brand gives your company its personality. But what is a brand, exactly? A Brand Defined A brand is essentially the way an individual, a product, or a company is viewed…
The customer checkout experience is one of the most definitive factors that determine whether or not your customer will ultimately make their purchase. Unfortunately, it seems like a great number of merchants have overlooked this critical component of their online business. Just look at the statistics. According to the Baymard…
Before the pandemic, e-Commerce merchants were already experiencing a steady rise in sales as more people sought the convenience and speed that online shopping offers. It’s a win for both customers and merchants, as customers were able to locate their desired products and services from the comfort of their own…
According to data from the U.S. Census Bureau, the number of Black-owned businesses with employees has jumped by 31.2%. This increase occurred during the years 2002 to 2017. Not only do Black-owned businesses support their local communities by offering employment, but they also make a significant contribution to the U.S.…