What is a Woocommerce Payment Gateway? When setting up a Woocommerce shop, one of the most important things to think about is how the business is going to take payments from customers. It might seem as easy as the customer putting their payment information on the website, but more goes…
When you launch your online business, the way to draw customers into your store will differ vastly from that of a brick-and-mortar store. One of the biggest misconceptions that new online business owners have is that, by just launching their beautifully designed website, the virtual crowds will simply be pouring…
The customer checkout experience is one of the most definitive factors that determine whether or not your customer will ultimately make their purchase. Unfortunately, it seems like a great number of merchants have overlooked this critical component of their online business. Just look at the statistics. According to the Baymard…
By establishing your brand, you are communicating to your potential customers who you are, what you are selling, and why you exist. These are crucial components to enable you to differentiate yourself among a growing sea of competitors who want to offer products or services similar to yours. What Is…
Online sales have skyrocketed since the pandemic in 2020. As more businesses have opened their virtual doors, the competition has grown increasingly stiff. How do you differentiate yourself from the thousands of competitors in your niche? In a sea of online businesses, how do you inform potential customers that you…
In events not seen since the Great Depression, the U.S. economy suffered a massive shock due to the Covid-19 pandemic. A record number of businesses shut their doors both temporarily and for good. Now, as we enter the post-pandemic age, many businesses have reopened and are beginning to thrive, yet…
Shopify is the leading eCommerce platform in the industry. The Canadian-based e-Commerce platform has plenty to offer to get an online business launched quickly and easily. Upon subscription, users can have access to an immense number of templates in order to create and custom-make their online store. They also feature…
When it comes to running your online business, payment gateways are an essential component. According to a study conducted by Shape Security, in 2018, 90% of the total login attempts to both businesses and online shops were “illegitimate hacking attempts”. By using a payment gateway, you are adding a necessary…
There are many pain points that business owners must contend with when running their operations. The most consuming pain point of all is sales tax management. So what, exactly, makes it a perpetual thorn on a business’ side? Let us count the ways”¦it’s confusing, time-consuming, and worst of all, risky.…
Most consumers are aware of sales taxes. They are an extra percentage that is charged for items purchased and is required in most states. If you happen to be a business owner in a state that requires that you collect a sales tax, you must add this percentage to cover…