Key Highlights
Industry Focus: Holistic wellness and plant-based supplements
Products Sold: Natural mouth sprays, tinctures, ceremonial cacao, and water-soluble herbal products
Challenges: High-risk classification due to CBD and natural remedies, frequent delays, rejections, and high fees from traditional processors
Solution: Bankful’s high-risk payment processing with seamless integration and wellness-specific support
Results: 30% increase in online sales, smoother checkout experience, improved customer retention, and ability to scale wholesale network confidently
Overview
Amaru Wellness isn’t your average wellness brand—it’s a movement rooted in transformation, ancestral knowledge, and modern science. Founded after an eye-opening journey through Brazil, India, Guatemala, and Central America, Amaru was born from a desire to reconnect with the healing traditions of the Earth.
Their founders experienced the power of plant-based medicine firsthand—whether through ceremonial cacao shared among community, or natural tinctures used in ancient wellness rituals. This inspired them to bridge the gap between timeless wisdom and today’s science. The result? A holistic lifestyle brand offering natural mouth sprays, herbal tinctures, ceremonial cacao, and other plant-powered products, all formulated using advanced delivery systems like water-soluble and micron technology for rapid absorption and impact.
Today, Amaru’s products support a vibrant community of wellness-conscious individuals, facilitators, and health practitioners who seek deeper connection, balance, and scientifically-supported healing. From daily health maintenance to ceremonial use, each product is crafted with intention—to uplift the mind, body, and spirit.
Ceremonial cacao, one of Amaru’s signature offerings, has been used for centuries in Central America as a sacred plant medicine, known to open the heart and enhance connection during rituals and gatherings. It's not just delicious, it's deeply rooted in ancestral tradition!
Challenges
Despite their strong product offering and customer base, Amaru Wellness faced significant friction with payment processing.
“Like many wellness brands that work with healthy, plant-based and alternative products, we were often facing delays, rejections, or high fees. This made it harder to serve our customers and grow sustainably.”
Even when compliant, the nature of their products—particularly functional plant-based offerings—frequently placed them in “high-risk” categories with traditional processors. The result: tight restrictions, instability, and constant back-end headaches that interrupted the customer experience and business operations.
Our online sales have grown by over 30% since implementing Bankful, and customer retention has improved thanks to a seamless purchasing experience.
-Alicja Burek
Solution
That friction eased when Amaru was introduced to Bankful, a payment processor built to support high-risk industries with transparency and understanding.
From the beginning, Amaru found Bankful’s onboarding experience refreshingly simple. There was no judgment or confusion around the nature of their products—just a clear path forward. The integration with their website was seamless, transaction tracking was straightforward, and the service was tailored to support the unique needs of holistic, high-risk businesses.
“Bankful came highly recommended by other wellness entrepreneurs who were looking for smooth execution and processing. Their team understood our business model and didn’t shy away from our product categories.”
Even more valuable? Bankful’s deep understanding of the wellness space allowed them to proactively support Amaru, not just as a processor—but as a trusted partner invested in their success.
Results
Since switching to Bankful, Amaru Wellness has seen measurable, business-transforming results.
“Since switching to Bankful, we’ve experienced significantly fewer disruptions in transactions. Our customers now have a smoother checkout experience, and we’ve saved time and energy not having to troubleshoot payment issues.”
With payment processing finally under control, the team at Amaru has been able to focus on what really matters—product innovation, customer experience, and community building. In just months, online sales jumped over 30%, and repeat purchases increased thanks to a frictionless checkout. Their wholesale and practitioner network has also scaled, backed by reliable systems and renewed confidence.
“Bankful gave us peace of mind. Knowing our backend systems are solid has allowed us to focus on what we do best—offering high-quality, effective wellness products people can trust.”
