Rising tariffs and ongoing geopolitical tensions are making headlines again — and everyone is understandably anxious. Whether you’re importing goods or sourcing local materials, you’re likely to feel the pressure somewhere in your supply chain. Even if you produce your own products, costs for raw materials, shipping, packaging, and labor can rise sharply during a trade war. And let’s not forget the biggest wildcard of all: consumer confidence. When tariffs go up, spending often goes down.
Uncertainty reigns: What you should know
As of now, some of the proposed U.S. tariffs — especially those targeting goods from China — are being delayed or reconsidered amid political pushback and economic concerns. But that doesn’t mean the threat is over. The global trade landscape is unpredictable, and eCommerce businesses should prepare now, not later. Being proactive could be the difference between thriving and merely surviving.
from China were subject to tariffs during the peak of the last trade war
consumers are to delay major purchases during times of uncertainty
say tariffs have directly impacted their sales
Think beyond the basics: Smart, creative ways to stay resilient
You’ve probably already heard the typical advice — diversify suppliers, renegotiate terms, raise prices carefully. Those are solid moves, but here are some less conventional strategies to help you stay one step ahead:
Conduct a hidden tariff audit
Even if you’re not directly importing goods, you might be indirectly affected. Packaging materials, ingredients, tech components — any part of your supply chain could be touched by tariffs. Create a visual supply chain map that tracks where each piece comes from and what tariffs may apply, so you can identify hidden risks and pivot early.
Bundle products strategically
Rather than raising prices on individual items, consider bundling products to preserve margin while creating more perceived value for customers. For example, if shipping or materials cost more, a three-product bundle may soften the blow while still protecting your bottom line.
Form local manufacturing co-ops
If you produce your own goods, consider teaming up with nearby makers to place bulk orders for shared materials. Pooling demand for packaging or ingredients can give you leverage when negotiating with vendors and reduce per-unit costs. Local co-ops can also open doors for cross-promotion and expanded reach.
Get creative with messaging
Transparency sells. If you must adjust prices, explain why. Position your brand as resilient and proactive, letting customers know you’re navigating a global trade crisis without compromising on quality. People appreciate honesty — and that level of brand trust can be worth more than a discount.
Offer pay-over-time options
If consumers are hesitant to spend due to economic fears, integrate flexible checkout options like Buy Now Pay Later (BNPL) or interest-free installment payments. It lowers the upfront financial barrier and helps maintain conversion rates during uncertain times.
Use data to forecast behavior
Analyze your customer behavior and sales trends to anticipate how tariff-related changes might affect your business. Are your customers price-sensitive? Are certain SKUs more vulnerable to supply disruption? Use your existing data to model scenarios and plan accordingly.
Some proposed U.S. tariffs for 2024–2025 are being paused before they’re even implemented. That means merchants are often making key pricing, sourcing, and inventory decisions based on political possibilities rather than certainties adding even more pressure to stay agile, lean, and ready for change.
Prepare for multiple outcomes
Tariff talks are volatile and often change without warning. Today’s headline might be paused tomorrow. That means your strategy shouldn’t rely on any one prediction. Instead, build contingency plans for a range of outcomes: no tariff, partial tariff, or full-scale trade war. What will you do in each case?
Ask yourself:
- What happens if supplier costs rise 10%?
- What if shipping times double?
- What if your most popular SKU suddenly becomes unprofitable?
Having answers now will help you avoid panic later.
Bankful can help you stay flexible
At Bankful, we know eCommerce never happens in a vacuum. Whether you’re in a high-risk industry or just trying to keep your margins alive during unpredictable times, we provide flexible payment solutions that help you adapt — fast.
- Need to offer installment payments to offset cautious spending? We’ve got you.
- Want to accept payments globally as you expand sourcing or audience reach? Easy.
- Struggling with fraud during a chaotic supply shift? Our fraud prevention tools can help protect your revenue.
The market may be uncertain, but your payments don’t have to be. Bankful is built for businesses that need to stay agile — especially when the rules are constantly changing.
