Industry Focus: Herbal supplements for hormone health. Products Sold: Organic, seed oil-free herbal supplements for men and women. Challenges: High-risk classification, payment processor shutdowns, and held funds. Solution: Bankful’s high-risk payment processing capabilities. Results: Reliable payment processing, uninterrupted cash flow, and continued business growth.
Overview
Wholesome Traditions is a brand dedicated to helping men and women achieve better hormone balance through organic, seed oil-free herbal supplements. Founded by a top herbalist, the company was inspired by the staggering fact that 1 in 4 women experience unexplained infertility, often linked to hormonal imbalances. Wholesome Traditions provides natural solutions to help individuals take control of their health.
However, as a seller of herbal supplements, the company faced major payment processing challenges—being classified as high-risk, losing payment processors, and having funds held. Searching for a reliable and stable solution, Wholesome Traditions turned to Bankful, which provided the seamless payment processing they needed to keep their business running smoothly.
$151.2 billion by 2030
herbal supplement market projected to reach, driven by demand for natural health solutions
1 in 4 women
experience infertility often linked to hormonal imbalances, a major issue Wholesome Traditions aims to address
60% of payment processors
classify herbal supplements as high-risk, often grouping them with CBD and other restricted products
Challenges
Struggles with payment processing
Before finding Bankful, Wholesome Traditions went through three different payment processors, each of which caused major disruptions:
Funds were held, preventing the business from accessing its own revenue.
Sudden service shutdowns forced the company to scramble for alternatives.
Uncertainty and instability put the brand’s future at risk.
Industry-specific obstacles
Despite not selling CBD, Wholesome Traditions’ herbal supplements were mistakenly categorized as high-risk, making it extremely difficult to secure a stable payment processor. Many providers simply didn’t want to work with them, leading to a cycle of frustration and financial setbacks. to give Bankful a try. Unlike previous providers, Bankful specializes in high-risk payment processing, making them the perfect fit for the brand’s needs.
“I went through three payment processors before I got to you. They would hold my money, cut me off from their services—things that really set my business back.” -Danielle, Wholesome Traditions
Solution
Choosing Bankful
After reading positive reviews online, Wholesome Traditions decided to give Bankful a try. Unlike previous providers, Bankful specializes in high-risk payment processing, making them the perfect fit for the brand’s needs.
Seamless onboarding & support
One of the standout aspects of Bankful’s service was the immediate support from their team.
“Shane Berry reached out immediately and walked me through every step of the way.”
This hands-on approach ensured that the transition to Bankful was smooth and hassle-free, giving Wholesome Traditions confidence that they had finally found a reliable partner.
Results
Reliable payment processing & business growth
Since partnering with Bankful, Wholesome Traditions has experienced zero payment disruptions. Customers can now seamlessly complete their purchases, leading to higher satisfaction and repeat business. With a stable payment system in place, the company has been able to focus on scaling and expanding, leading to consistent monthly revenue growth.
“Customers aren’t having any issues—it’s very straightforward. Pay and receive your order in the mail. Our gross income continues to rise every month.””
For Wholesome Traditions, finding a reliable and high-risk-friendly payment processor was a game-changer. Thanks to Bankful’s seamless service and expert support, the business now operates without fear of losing access to its funds or payment system.
With its payment worries behind it, Wholesome Traditions can continue helping men and women balance their hormones naturally, knowing that Bankful has their back.
