It’s never a bad idea to keep your current customers happy and engaged. However, if you want to continue to grow and scale your business, you need to set your sights on attracting new customers on a regular basis. In this age of rigid competition, especially now in the digital…
When you launch your online business, the way to draw customers into your store will differ vastly from that of a brick-and-mortar store. One of the biggest misconceptions that new online business owners have is that, by just launching their beautifully designed website, the virtual crowds will simply be pouring…
According to data from the U.S. Census Bureau, the number of Black-owned businesses with employees has jumped by 31.2%. This increase occurred during the years 2002 to 2017. Not only do Black-owned businesses support their local communities by offering employment, but they also make a significant contribution to the U.S.…
When you launch your business, your focus becomes doing everything in your power to keep it afloat, profitable, and successful. One thing that business owners cannot complain about is the sheer amount of resources available online to help sustain and grow their business. However, this can be a double-edged sword.…
Color has long been attributed to influencing action, invoking a mood, emotions, or a feeling. It has been found that certain colors could be tied to a spike in blood pressure, eye strain, and a boost in metabolism. But how is it that color can create these conditions? Color Psychology…
There has been much conversation surrounding a company’s brand and its brand story. As social media has allowed companies to connect on a deeper level with their customers, new companies must learn to communicate who they are and why they exist. Although all companies exist for the purpose of profit,…