In order for an e-Commerce business to remain competitive as well as profitable, they need to keep coming up with fresh ideas for products. Coming up with new product ideas is never the problem as is the viability of the idea. In fact, it has been reported that as much…
There has been much conversation surrounding a company’s brand and its brand story. As social media has allowed companies to connect on a deeper level with their customers, new companies must learn to communicate who they are and why they exist. Although all companies exist for the purpose of profit,…
It is a proven fact that it costs five times more to attract a new customer than to retain a current customer. This is according to a study conducted by Invespcro.com as well as their infographic, “Customer Acquisition Vs. Retention Costs ““ Statistics And Trends”. The findings also revealed that…