Results: Smooth onboarding, zero disruptions so far, and the freedom to keep selling viral, athlete-loved products
Overview
Jon Call—better known online as Jujimufu—built his brand from the ground up by doing flips, lifting heavy, and being ridiculously flexible (yes, he’s that guy from America’s Got Talent doing chair splits while curling a barbell). What started as backyard acrobatics turned into a biochemist-turned-fitness-mogul story, powered by passion and the kind of creative energy only a true hybrid athlete could bring.
His product line is just as unique: from hyper-flexible athletic pants and hybrid training programs to AHHH!!!—a bottle of the world’s strongest smelling salts, seen on the Joe Rogan Podcast. Engineered for serious lifters, fighters, and adrenaline junkies, the formula is no joke—and neither are the sales.
But selling a product like AHHH!!! doesn’t come without complications—especially when it comes to payment processing.
Challenges
Despite building a loyal fanbase and thriving eCommerce business, Jujimufu’s team ran into a frustrating roadblock: mainstream payment processors didn’t want anything to do with smelling salts.
“The product was considered high-risk. Even though it’s safe, legal, and loved by elite athletes, bigger processors just weren’t willing to support it.”
Add in platform changes, shifting regulations, and the fast pace of an online store run by a fitness personality constantly innovating—it became clear that a more flexible, forward-thinking processor was essential.
Solution
After cycling through three different processors and hitting dead ends, Jon finally made the switch to Bankful.
“When you change eCommerce platforms or deal with new regulations, you start looking for options. I was thankful Bankful was still on the table.”
From day one, the process was seamless. The team at Bankful made a strong impression—not just with the tech, but with how they communicated.
“The communication was 10/10. That really mattered. If they weren’t as hands-on or helpful, I honestly might’ve looked elsewhere.”
With a fast and supportive setup, Bankful made it possible to keep sales flowing without compromise, giving Jujimufu peace of mind that AHHH!!! could stay on shelves—and in gym bags.
Although still early in the partnership, the results are promising.
“So far, so good. We’re up and running with zero disruptions.”
More importantly, the stress of being sidelined by outdated or overly cautious processors is gone. Bankful gives this high-powered brand the confidence to keep pushing boundaries—just like the athletes who use their products.
