Bankful Blog

What’s this article about? In this guide we cover Gen Z’s preferences for mobile shopping, social commerce, authenticity, and purpose-driven… Cracking the Gen Z code: How to turn scrolls into sales

AI marketing automation isn’t just the latest buzzword—it’s a strategic powerhouse that’s redefining how brands interact with their audience. From… AI marketing automation: what brands need to know

In an age where consumer inclinations pivot at the click of an app, understanding the nuances of changing consumer behavior… Consumer behavior dynamics and market impact