| What is this article about? |
| In this blog, we break down exactly what a Hosted Payment Page is and how it can help boost your business’s conversion rates. We’ll explore how Bankful’s customizable and secure hosted solution takes the complexity out of payment processing, simplifies the checkout experience for customers, and builds trust—all key factors in increasing purchases and driving sales growth. |
When it comes to online transactions, security and ease of use are paramount. That’s where a Hosted Payment Page comes into play. This secure, external page acts as a dedicated platform for processing customer payments, allowing businesses to offload the complexities of handling sensitive payment data. This setup not only relieves your business from the complexities of handling customer payment data but also ensures the entire process adheres to industry security standards like PCI compliance. For businesses, especially those without extensive technical resources or those operating in industries with strict regulations, a hosted payment page simplifies the checkout process and increases customer trust. By offering a secure and streamlined way for customers to pay, businesses often see an increase in conversion rates as customers feel more confident and comfortable completing their purchases.
a secure, external webpage provided by a payment processor like Bankful, where customers can safely complete their transactions. Instead of processing payments directly on your website, this page handles all the sensitive payment details for you.
Key features of a hosted payment page
1. Customizable design
Your checkout page should feel like a natural part of your website. Hosted payment pages are fully customizable, allowing you to align its look and feel with your brand. Add your company’s logo, colors, and style to create a seamless customer experience from browsing to checkout. A smooth, on-brand payment experience can lead to higher conversion rates and increased customer trust.
2. Multiple payment methods
Customers expect choice at checkout. With Bankful’s hosted payment page, you can offer a wide range of payment options:
- Credit and debit cards
- Digital wallets like Apple Pay and Google Pay
- Buy now, pay later options
- Subscription payments for recurring billing
This flexibility allows merchants to cater to a global audience with different payment preferences, which can lead to higher conversions and improved customer satisfaction.
3. Security & compliance
Keeping customer data safe is crucial. Hosted payment pages ensure you meet the highest security standards with PCI DSS compliance, reducing the risk of fraud and chargebacks. The hosted nature of the solution means you don’t have to store sensitive payment information on your servers, lowering the risks for your business.
4. Advanced fraud prevention
Fraud is a growing concern for online businesses, especially for high-risk merchants. You’ll want a hosted payment page that comes equipped with advanced fraud prevention tools that screen transactions for suspicious activity, protecting your business from chargebacks and fraudulent purchases.
5. Global reach
The hosted payment page supports multiple currencies and local payment methods, making it the ideal solution for merchants selling internationally.
Utilizing a Hosted Payment Page can reduce the risk of data breaches, as sensitive payment information is processed off your website, minimizing your liability and compliance burdens.
Why hosted payment pages are perfect for high-risk merchants
High-risk merchants, such as those selling CBD, firearms, or nutraceuticals, face unique challenges when it comes to payment processing. Traditional payment processors often shy away from these industries due to higher chargeback rates, regulatory issues, or legal complications. .
Benefits for high-risk merchants:
- Chargeback management tools to minimize the financial impact of disputes
- Risk monitoring to flag suspicious transactions before they lead to fraud
- A partner who understands the unique needs and challenges of high-risk industries
Bankful’s Hosted Payment Page takes the complexity out of high-risk payment processing, allowing you to focus on growing your business.
| Feature | Bankful | Stripe | PayPal | Square |
|---|---|---|---|---|
| High-Risk Support | Yes (all industries) | Limited (low to medium) | Limited (low to medium) | Limited (low to medium) |
| Pricing | 2.9% + 30¢ | 2.9% + 30¢ | 3.49% + 49¢ | 2.9% + 30¢ |
| Customization | Yes | Yes | Limited | Limited |
| Recurring Payments | Yes | Yes | Yes | Yes |
| Multi-Currency | Yes | Yes | Yes | Yes |
| Ease of Use | High | High | Moderate | High |
Setting up your hosted payment page
Getting started with Bankful’s Hosted Payment Page is simple and fast:
- Sign up for a Bankful account: Whether you’re a new or existing merchant, the sign-up process is quick and straightforward.
- Customize your page: With an easy-to-use interface, you can design your payment page to match your brand’s look and feel.
- Add payment methods: Choose the payment options that best suit your customers, whether they prefer cards, wallets, or buy now, pay later solutions.
- Start processing payments: Once your page is set up, you can start accepting payments immediately. Bankful handles all the backend processes to ensure secure, smooth transactions.
Bankful’s hosted payment page offers the flexibility, security, and ease of use you need to succeed. With seamless integration, global reach, and advanced fraud prevention, this payment solution ensures your customers enjoy a smooth, secure checkout experience while you focus on growing your business.
